i-mate™ arrives in Asia

Exceptional Windows Mobile® devices and Innovative solutions expected to appeal to high value customers throughout the region

Singapore, 19th June 2007 - i-mate™ (London AIM: IMTE), the global specialist in Microsoft® Windows Mobile® devices and software applications, announced today at CommunicAsia 2007, their plans to offer exceptional mobile devices and highly innovative solutions to customers throughout Asia.

Working in partnership with some of the world’s largest networks and distributors, i-mate™ has secured market-leading positions in several regions including Eastern and Western Europe, Middle East, Africa and Australasia. Singapore will be the base through which i-mate™ will spearhead their launch into key territories across Asia over the coming months.

Jason Lim, Regional Director for Asia Pacific and Japan, Mobile Communication Business Division, Microsoft Corp, said: “i-mate™ belongs to a breed of innovative and forward-thinking solution providers that are harnessing the power and flexibility of the Windows Mobile operating system. The platform enables a high level of customization, which means i-mate™ can deliver tailored solutions to different segments of their customer base. We’re delighted to support i-mate™ on their launch into Asia, and look forward to working closely with them to expand the breadth of device choices for Windows Mobile.”

The highly acclaimed Ultimate range from i-mate™ will be on offer to customers throughout the region from Sept 2007. Catering to the differing requirements of customers, a variety of form factors will be available to choose from with the 6150 and 8150 expected to lead the launch. Housing the latest in mobile device technology, the Ultimate range will maximise the full potential of local networks bringing Mobile Operator content and services to life.

“We plan to offer so much more than just Windows Mobile® based products of exceptional quality. Our ability to customise our devices to suit the needs of individual customers, combined with our innovative software solutions and extensive support delivers an unrivalled total proposition to our customers,” said Jim Morrison, CEO, i-mate™.

Designed in house by i-mate™’s leading team of software engineers, i-mate™ Suite is a remote device management tool that allows you to remotely configure, trouble shoot or change the settings on any Windows Mobile® 5.0 or 6 device. Now you can remotely lock down your mobile device, or wipe your personal data if your mobile is ever lost/stolen. This includes any information on your SD card. Likewise, updates and revised settings can be remotely sent to any Windows Mobile® 5.0 or 6 powered device, keeping mobile workforces highly productive.

As part of i-mate™’s total value proposition to channel partners, CommunicAsia 2007 will also mark the launch of i-mate™’s Customisation and Order Management Solution (COMS) across the region. i-mate™ COMS enables partners to develop a high value tailored solution for their customers in just 10 minutes. The web based interface ensures i-mate™ devices are ready to use out of the box, complete with mobile operator, enterprise, and individual customer preferred settings. This enables channel partners to deliver built for purpose products quickly and easily. i-mate™ COMS also represents an ideal platform for partners to upsell additional services, encourage repeat purchase, and reduce the sales cycle. With nothing more to pay other than the cost of the i-mate™ device/s ordered, this unique service is expected to appeal to Mobile Operators, System Integrators and Value Added Resellers throughout Asia.

i-mate™ also offers an extensive range of support to customers via Club i-mate™, the world’s largest Windows Mobile® user community. From live support online and software updates through to subsidised content and a 24 month global warranty, imate ™ plan on becoming the choice of the discerning Windows Mobile® device customer throughout Asia.

 

Abouti-mate™

i-mate™ (AIM: IMTE), founded in 2001, is one of the world’s leading experts in the design, development and customisation of Smartphones and Pocket PC’s, based on Microsoft® Windows Mobile® software.

The compelling mobile content and applications offered on the extensive range of i-mate™ devices, backed by an outstanding customer support service, have helped i-mate™ to secure market-leading positions in several territories, with product distribution across the Middle East, USA, Australasia, Africa and many parts of Europe.

With over 20 individual Windows Mobile based product launches to date, i-mate™ have grown rapidly to become a leader in mobile device innovation, crystalised by the development of their own exclusively designed product range set to redefine the Windows Mobile® category, the new i-mate™ Ultimate series.

i-mate™’s cutting edge, customer-centric solutions offer the latest technology and device features. Customised to local market and individual customer requirements, i-mate™’s solution set delivers a clear point of difference for mobile operator and channel partners, assisting them with the acquisition and retention of high value customers.

Come and visit our stand at CommunicAsia 2007 to see our latest products and solutions in action!

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

Contact Details:
Serena Nance
i-mate™ APAC
Phone +61 3 8866 8118
Email: support.anz@imate.com
Internet: www.imate.com