i-mate appoints new general manager

Craine at the helm of Middle East, Africa and India operations

Dubai, UAE, 10 July, 2007 – i-mate™, the global specialist in Microsoft® Windows Mobile® devices and software applications, announces today that Jack Craine has been appointed to the role of General Manager for Middle East Africa and India. Craine’s principal focus will be on effective business and product planning across these regions whilst additionally continuing to drive sales growth.

The Dubai-based technology company has witnessed a fast-paced organic growth over the past few years and its ever-increasing geographic reach has lead to the need for a more defined local management structure. The decision comes as i-mate™ furthers its commitment to the region.

“Dubai is where i-mate™’s heart is and we couldn’t think of anybody more suited than Jack to take on this very important role,” commented Jim Morrison, CEO at i-mate™. “Jack brings with him a wealth of knowledge and experience and I am extremely confident he will spearhead even more growth in this key business region.”

i-mate™ is the in midst of preparations for one of the year most awaited technology event, GITEX Technology Week which will open its doors on 8th September. “I am delighted to have the opportunity to bring all of my experience into our heartland. There is a first class team here in the region with great pride and passion in what they do and I look forward to leading them into what will be an incredibly exciting time for the company,” commented Jack Craine. ‘We are currently expanding our range of products and services across the region and everybody here is looking forward to GITEX where we will be able to showcase our latest technology innovations in mobility.”

Craine has been with i-mate™ for the past three years. His last role saw him as the global sales director based in Dubai and prior to that he successfully spearheaded the company’s initial launch into the European region. Jack has been instrumental in developing i-mate™’s Middle East and European sales strategy and has accumulated much experience in the global market, sales channels and key partner relationships.

Before i-mate™, Craine worked in a number of key senior management positions with major Blue Chip companies including Coca Cola, Cadbury and Camelot (Operators of the Worlds Largest Privatised Lottery). He has also worked as an Independent Training and Strategy Consultant delivering a range of international business development courses to the senior management of blue-chip companies within the FMCG and telecommunications industry.

About i-mate™

i-mate™ (AIM: IMTE) specialises in Windows Mobile® hardware and software solutions and services.

i-mate™’s cutting edge, customer-centric solutions offer the latest technology and device features. As a Microsoft® Gold Certified Partner, i-mate™ provides customers with the best Windows Mobile® experience for business, for pleasure, for life.

As part of its integrated solutions support, i-mate™ develops in-house leading-edge software solutions for Microsoft® Windows Mobile® platforms. Exclusive software products include interactive games from www.clubimate.com and i-mate™ Suite (www.imatesuite.com) an advanced management solution for mobile devices that gives you IT support in the field, safeguards data, and allows secure access and information transfers on the go.

Club i-mate™ - i-mate™’s device-owner dedicated portal - provides 24/7 multi-lingual technical support and value-added offerings such as subsidised software and systems updates to help customers take full advantage of their i-mate™ devices. Club i-mate™ is the world’s largest online Windows Mobile® user group.

© 2006 i-mate plc. All rights reserved. i-mate, the i-mate logo are either registered trademarks or trademarks of i-mate plc or its affiliated companies. Windows, Windows Mobile and the Windows Logo flag are trademarks or registered trademarks of Microsoft corporation in the United States and/or other countries.The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

Contact Details:

i-mate™:
Nadine Salem
Global Brand Manager
Tel: +971 (0)4 390 1989
Fax: +971 (0)4 390 4428
Email: contactus@imate.com

For media information:
Laura Scorza, Hill & Knowlton
Tel 971 4 3344930
Fax 971 4 3344923
Email: laura.scorza@hillandknowlton.com