i-mate™ Unveils a New Roadmap of Devices and Services for Mobile Operators

Specialist in Windows Mobile® Solutions Launches the Ultimate Range

February 12, 2007, Barcelona, Spain – i-mate™ (London AIM: IMTE), the specialist in Windows Mobile® devices and solutions, today announces at 3GSM World Congress 2007a dazzling array of new products and services including a category-defining range of mobile devices for business users and consumers. The Ultimate range is a collection of high-end, sophisticated 3G Windows Mobile® phones and PDA’s in a selection of form factors to suit any user, the first of which will be available mid-year. The devices will be based on Windows Mobile 6, the latest version of Microsoft’s mobile operating system.

The Ultimate range consists of a collection of five devices in various form factors to suit individual preferences, from classic bar to PDA to a notebook replacement and was designed to provide the latest and best in phone and PDA technology. From the 530MHz processor, to the XGA direct video out, from HSDPA connectivity to the 262k colour VGA LCD touch screen, every component of each device is specified at a very high level. These are the first of a line-up of exciting devices i-mate will introduce through 2007.

“2007 will see i-mate™ offer a portfolio of new and iconic devices and highly sophisticated services,” said Jim Morrison, CEO, i-mate™. “The Ultimate range, with its great design and strong specifications will appeal to business users who require, as the name implies, the best of breed combination of innovation, design and technology. Each of our devices is designed with different users in mind giving our customers real choice.”

“We’re thrilled to see i-mate expanding its device portfolio with its ‘Ultimate’ range of phones, which will bring the newly announced Windows Mobile® 6 to the hands of i-mate customers and adds further to i-mate’s impressive record of innovation on our platform,” said Marianne Roling, EMEA Director, Mobile & Embedded Devices Division, Microsoft® Corp. “These phones are opening a whole new category of devices that bring a wide range of entertainment and productivity options for business users and consumers.”

Windows Mobile® 6 brings a powerful personal computer experience to mobile phones, improving how people do business on the go with better-looking and easier to manage email and an improved Office Mobile experience.

i-mate™ is also launching the JAQ4 - the first i-mate™ device to ship with Windows Mobile® 6 – a sturdy QWERTY keyboard GPS phone with a five-way joystick and scroll wheel allowing for easy navigation and use of services including push email. Furthermore, the landscape 2.8” colour touch screen supports the use of the stylus as an increasingly popular means of accessing and writing email and messages.

i-mate™ is also addressing the more fashion-conscious 18-34 year old segment with a range of brightly coloured SPL devices in red, pink, blue in addition to black. These SPLs will extend the benefits of Windows Mobile® functionality with popular consumer features such as a 2.0 mega pixel camera and video capabilities to an all-new audience.

Morrison reveals, “We are thrilled to be bringing this exciting portfolio of devices to the market made possible by the freedom we now enjoy as an OEM in our own right.”

As part of i-mate™’s service proposition, 3GSM will also mark the launch of i-mate’s™ Customization Order and Management Solution (COMS). COMS, a web-based application that integrates customization and logistics to ensure that i-mate™ devices are ready to use “out-of-the-box”, complete with corporate, enterprise or small volume customizations. System Integrators (SI) and Value Added Resellers (VAR) will use COMS to customize Windows Mobile®-based devices according to specific customer needs, from security and data synchronization to applications, ring-tones and look-and-feel in as little as 48 hours. Mobile Operators can use COMS to improve their services to the enterprise segment and to accelerate their time-to-market with new mobile devices to address the rapidly expanding mobile workforce. IDC estimates that the worldwide mobile worker population will grow to 878.2 million in 2009 to account for 21.3 percent of the global work force*.

Morrison concludes, “The mobile industry is starting to develop an approach where a customer can select a device based on what they want and need, not because they are restricted by available options. With the Ultimate, SPL and the JAQ4 and the ability to customise those devices for the enterprise, we believe we are delivering what our customers are asking for.”
 
--ENDS--
 
Technology at a glance
 
i-mate™ Ultimate
All Ultimate devices come with the following specifications:
  • Microsoft Windows Mobile® 6
  • Intel Bulverde 520MHz
  • Quad-Band GSM/EDGE, Tri-Band UMTS/HSDPA
  • WiFi 802.11b/g/e/i
  • 256MB ROM, 128MB RAM
  • Micro SD card slot
  • VGA 262K Colour LCD Touch Screen
  • Bluetooth® v2.0 + EDR - up t 1.3 Mbps
  • Mini USB high speed - 480 Mbps
  • Direct Video Out XGA
  • Micro SD card slot
  • 2.0 mega pixel camera
  • FM Stereo Radio
  • Microsoft® Direct Push email directly from MS Exchange® 2003 SP2
i-mate™ JAQ4
  • Microsoft® Windows Mobile® 6
  • GPS
  • Quad-band GSM/GPRS/EDGE
  • WiFi 802.11 b/g
  • 64 MB RAM, 128 MB ROM,
  • Mini SD Card Slot
  • 2.8” 65k Colour Transmissive Micro-Reflective (TMR) touch screen
  • Talk time 5 hours, up to 200 Hours Standby
  • 2.0 Mega Pixel Camera
  • QWERTY Keyboard
  • Bluetooth® V1.2 Compliant
  • Multi language options
  • Microsoft® Direct Push email directly from MS Exchange® 2003 SP2
i-mate™ SPL
  • Microsoft Windows ®5.0 for Smartphone
  • GSM / GPRS, Tri Band 900/1800/1900
  • Bluetooth® V1.2 Compliant
  • Mini SD Card Slot
  • 2.2” 65K colour 240x320 pixel LCD
  • Talk time 4 hours, up to 150 Hours Standby
  • 2.0 Mega Pixel camera
  • Multi language options
  • Microsoft® Direct Push email directly from MS Exchange® 2003 SP2
About i-mate™

i-mate™ (AIM: IMTE) specialises in Windows Mobile® hardware and software solutions and services.

i-mate™’s cutting edge, customer-centric solutions offer the latest technology and device features. As a Microsoft® Gold Certified Partner, i-mate™ provides customers with the best Windows Mobile® experience for business, for pleasure, for life.

As part of its integrated solutions support, i-mate™ develops in-house leading-edge software solutions for Microsoft® Windows Mobile® platforms. Exclusive software products include interactive games from www.clubimate.com and i-mate™ Suite (www.imatesuite.com) an advanced management solution for mobile devices that gives you IT support in the field, safeguards data, and allows secure access and information transfers on the go.

Club i-mate™ - i-mate™’s device-owner dedicated portal - provides 24/7 multi-lingual technical support and value-added offerings such as subsidised software and systems updates to help customers take full advantage of their i-mate™ devices. Club i-mate™ is the world’s largest online Windows Mobile® user group.

Press Contact:
Stephanie Kane/Cyril Moloney, Weber Shandwick
044 207 067 0500 or skane@webershandwick.com / cmoloney@webershandwick.com

i-mate™ Contact Details:
Nadine Salem
Brand Manager
Tel: +971 (0)4 390 1989
Fax: +971 (0)4 390 4428
Email: contactus@imate.com